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Heres a brief overview of the BSc Marketing degree offered by the University of Southamptons Management School for potential applicants.
This BSc Marketing degree will provide you with an up-to-date knowledge of marketing that is grounded in both marketing theory and practice.
The course is four years in duration and involves an industrial placement year in your third year, which is compulsory for all students. You will then return to the University to complete a 4th and final year of study.
As a result, the BSc Marketing degree programme will introduce you to exciting new developments in marketing practice and provide you with work-related skills that are in great demand from employers.
Marketing activities play a central role in delivering value to both customers and shareholders. In this context marketing can be seen as being at the interface between the customer and the organisation.
It interprets the needs, desires and changing values of customers for the organisation and at the same time presents the organisations response in terms of services or products to the customer.
Modern marketing requires analytical, numeric and data management skills as well as the creativity traditionally associated with marketing.
Thats why on the BSc Marketing degree from the University of Southampton you will learn about all of these things, along with additional emphasis on the nature of digital marketing.
Graduates from this BSc Marketing degree course frequently gain management roles in a wide range of private, public and third sector organisations.
In addition, some graduates may choose to form their own businesses on graduation, or within a few years of graduation.
However, we dont openly recommend early business formation for graduates; placing most emphasis on gaining experience first.
Though aerial advertising has recently started to create hype in the market, still it is relatively a new phenomenon for some people. These people have some common misconceptions, this article has answers to all these myths about this contemporary style of outdoor marketing.
What is aerial advertising? Aerial advertising has many different types which may involve skywriting, blimps however the most common form involves a banner being towed by an airplane which flies over the targeted area. Airplane advertisements have surely brought marketing to a new level.
What benefits does it offer? Aerial marketing has countless benefits for any business. It targets the specific markets with possible consumers, which increases the percentage of responses to your ad campaign. It is cheaper than other forms of marketing and has more impact on the audience as well. Viewers will perceive your message with a positive frame of mind because of the novel nature of this marketing. Its simplicity will convey the exact message to the viewers that you want to convey.
I am short of budget, is it suitable for me? Aerial advertising is extremely cheaper than its alternate advertising methods, the approximate cost is 50 cents per thousand prospects. You have to pay only one time cost for the banner and then you only pay for the time when plane takes off till it lands. If you are already short of budget, you can save some money by opting for airplane marketing and balance your financials for your business.
I have a small business, should I still go aerial? If you are running a small business, or one which targets a specific market in a small area aerial advertising is your best option. You can specify the area which you believe has the maximum percentage of your potential consumers, and the plane will only fly over that region. Hit the bulls-eye with airplane banners.
We have business in all of the major US markets, is it feasible for us? Owing to its increasing demand, aerial advertising can be carried out in almost all the major markets of United States, so if your business is scattered
For the success of your hotel business, it is necessary to write a hotel marketing plan. Your professional hotel marketing plan must contain all the relevant information regarding your product or services, target market, target audience and competitors. We can say that marketing plan is one of the most important sections of the business plan. It tells the entrepreneurs where they are and where they want to go.
Your hotel marketing plan must include the following key components:
An Executive Summary
Location, Business Concept
Layouts and Design
Planning budget is the most important part of any hotel marketing plan. Following are some factors a marketing plan writer must consider, while planning hotel marketing plan budget:
Start with internet marketing: Internet is the easiest way to market your company and your product. If you do not have enough budget for other marketing strategies you can easily create a website that contains all information about your company and product.
Remember your crucial business goals: Knowing your important hotel business goals helps you to generate large amount of profits.
Be aware of changing trends: Avoid making long term goals. The world is changing rapidly. Review your hotel marketing plan at least once in a year.
Marketing cost categories: Divide your marketing costs into two parts:
Initial development costs: This cost contains:
Marketing systems set up
Ongoing expenses and maintenance: This includes:
Search visibility improvement
Pay per click advertisement
Analytics and tracking analysis
Website maintenance and development
Most important hotel marketing budget categories:
Search visibility improvement
Press relations & media outreach
Below are three marketing budgeting approaches:
Increase overall sales
Build your brand
Adverts in local news papers would only be seen by people who wanted to buy the news paper, meaning the majority of potential customers would not see your advert no matter how much you were willing to pay.
Telephone Books would only show adverts to people who specifically wanted to make a phone call to a business, meaning there was no point advertising a promotional deal at the corner shop, since no one is likely to call a corner shop before shopping there.
Flyers through letter boxes would reach people without them needing to show an interest in the business or make another purchase to begin with. But endless leaflets being dropped through a letter box can become irksome and even build a negative relationship between businesses and their target customers.
Large businesses with more funding could afford to advertise in national news papers, although these reached a lot more people, they have a similar problem to national newspapers in that their adverts will only be shown to people who have decided to pay for the paper. In fact they also have the disadvantage of being less well targeted. For example, with local newspapers a retail chain could advertise in local papers only in towns with their stores, but if they decided to advertise in the national press, they are also paying to show their advert to people who would not live close enough to one of their stores to make use of what is being promoted, therefore a portion of their advertising fee is effectively wasted.
Finally businesses with large enough marketing budgets could get their goods shown to the largest possible audience by advertising on TV. Until the 1990s, there were very few TV channels and some programs regularly had 20% of the entire population watching them. These types of adverts could reach a very large audience but it was a very expansive and untargeted form of marketing.
One of the most effective ways of promoting a business to a local audience is through a free magazine or newspaper. These are usually delivered around a local area in a similar way to leaflet