Deploying Aida Theory Through Online Advertising

Every advertising campaign of a brand calls for maximum attention from customers to create an interest on their mind so that they develop a desire to buy that product and finally take to action i.e. buy it. Summed up as the AIDA theory of advertising, every advertiser ensures an effectively deploys his brand promotion campaign through this theory. Though we are already familiar of this theory on the context of conventional mediums of advertising such a television, print or outdoor, for online or digital media, implementing the overall ad campaign by deploying AIDA theory has few variants that are briefly discussed in the following paragraphs.

You have ample options of conveying your brand message through digital media. You can choose from a range of online advertising practices such as Banner advertising, viral marketing, PPC ads, Social Media Advertising. The only concern is to frame your ad message in an interesting manner so that it easily grasps the attention of customers. The more interactive or interesting your ad looks, easier for you to attract your customers attention, so, give your best shots while framing the advertising message of your brand.

Any interesting brand message creates interest on customers mind. They would be curious to know the details about the brand even if they are not ready to buy or adopt it for the time being. If the brand message sounds irresistible, it will further create a desire or likeness to buy and take it home. Therefore, its all upto you, your advertising techniques particularly the final message you convey about your brand- its attractive features or benefits or any striking deal related with it. When a brand message sounds too striking or fascinating, customers are ready to take to action.

Deploying AIDA theory of brand promotion through online advertising has one added advantage. Online ads are mostly interactive. Besides, the rising trend of digital media has made it possible for various brand owners to bridge the communication gap with their potential customers. Anyone who knows how to surf internet can go through the brand message. This global feature of

Influence And Benefits Of Rickshaw Hire And Pedicab Advertising In London

Advertising has taken a new turn with the help of pedicab advertising. Going to unimaginably interior places has become very much possible with this rickshaw advertising and hence businesses of all kinds are giving this technique of advertising a serious thought. With the help of a rickshaw hire that is on constant move, you could spread the word about your business even in the nook and corner of the place you are in.

Even the pedicab rider can sport your companys logo or uniform for that matter and add to the advertising and marketing efforts that have been chalked out by the company. Operating throughout London the pedicab hire service not only offers affordable advertising opportunity for any kind of a business, it takes the brand very close to its target audience.

There are indeed a lot of benefits that pedicab advertising brings along with it when compared to the standard billboard advertisements. In the former, the advertisement is on the move whereas, in the latter, the advertisement is just static. The chances that a person comes across the ad on a rickshaw are more than when compared to the chances that he would come across the ad on the billboard. There is more action in the former than in the latter and hence rickshaw advertising facilitates greater exposure for the brand and through it the business.

Pedicabs definitely ignite the curiosity of the onlookers and hence half the purpose of advertising is solved. Curiosity prompts them to take note of the advertisement. Indeed this is a kind of street marketing and one could use the pedicab for purposes other than just commuting too. Providing convenient rides and that too in an environmentally friendly manner, pedicab advertising gives great worth for ones money invested.

Meeting the eye at a convenient level, and making a clear impact on the minds of the onlookers is what is achieved through rickshaw advertising. There are different levels of advertising too when you go in for a rickshaw hire. Basing on the package you choose for your business, you could avail field marketing

Billboard Advertising Cost — Most Important Factors To Consider

Billboard advertising is certainly one of the most popular forms of advertising in any form of the business irrespective of the size of the business. Even though this form of advertising came into existence in the early twentieth century, it has gain good popularity in the last three decades only. But, in the last decade it has revolutionized the advertising world.

Billboard Advertising:

A billboard is a huge outdoor signboard that is usually made of wood, which is mainly found in places where there will be high traffic such as bigger cities, busy roads, motorways or highways. Billboard is also called a hoarding in normal terms. The main intention of the billboards is to create a long lasting impression on the minds of the pedestrians and the drivers that pass through these highways or roads.

Factors to consider:

However, with the increased popularity of the billboard advertising the number of billboards that appear on the roads has increased quite dramatically in the last few years. So, if you are going for the billboard advertising you should take so many precautions if you really want to make maximum out of your billboard advertising. There are so many factors that you have to consider while deciding the cost that are going to allocate for the billboard advertising:

* You should first find a proper location for your billboard advertisement to be placed. This plays a very crucial part in deciding the success of your campaign. If the location is under great demand, it is certain that you will be charged some huge amount of money.

* The size of the hoarding is the next important factor. If you are placing your hoarding in a place, which is already crowded with other hoardings, then you have to go for a very big sized hoarding. This again involves a few extra bucks.

* If you are spending good amount of money in the hoarding for its size and place then it is advisable to invest as much as possible to get the best quality design and print for that hoarding. You should assign this

What Is Financial Statement

What is a financial statement? In layman’s term, financial statement shows you where a company’s money came from, where it went and where it is now. Reading a financial statement can be hard to some people but once you learned the basics of financial statement, it will be easy just like reading an electricity, credit card bill or bank statement of account.

In reality, it is not complicated. You can understand financial statement of a company since you know how to read a billing statement of a bank account or from utility companies. It only requires little perseverance when you want to know the basic of financial statement.

So the question is: Why do you need to study financial statement? A financial statement is a documentation of the company’s financial status or condition. It is very helpful for an investor because it will determine if a company is a good investment or not.

A financial statement will give you the financial information about the company such as its liabilities, earnings, cash flows and assets. It is an important tool to determine if the company is increasing its earnings or losing money and it can be simply understand by the readers. It is a simple report which is usually in tabulated form.

A financial statement can be divided into four parts: balance sheets, income statements, statements of shareholder’s equity and cash flow statements. Balance sheets give details what are company’s liabilities and assets in a particular period. Income statement, on the other hand, shows how the company’s revenue is transformed into the net income.

In a financial statement, a cash flow statement details how cash comes in and out in the balance sheet and income of the company and shows the investing and financing activities of the company. The fourth part is the statement of shareholder’s equity that gives the changes on the company’s shareholders over the time.

In conclusion, a financial statement is a good tool to evaluate the profitability of a company when someone want to buy its stock. It details the performance of the company and gives the present condition of the company’s financial

Advantages Of Direct Marketing

B2B direct marketing has been proven effective through all ages. Much more, today’s modern time calls for a regular direct marketing imposture for you to be able to keep in touch with the businesses’ fast paces.

Direct mail can be used for other reasons besides making a direct sale.

Flexible Targeting

B2B direct marketing enables you to talk directly identify, isolate and represent with well-defined target markets. This means you get a higher conversion and success rate than if you tried communicating to everyone in the mass market. And direct marketing online is also far cheaper than mass market communication.

Multiple Uses

B2B direct marketing doesn’t just have to be used to sell – it can be used to test new markets and trial new products or customers, to reward existing customers to build loyalty, collect information for future campaigns, or segment a customer base.

Cost-Effectiveness

The cost per acquisition of direct mail can be significantly less than other marketing methods. Plus once you’ve acquired a customer, you can also benefit from highly profitable repeat sales, gained once again through marketing methods.

Ease of Management

It provides greater control and accountability than other marketing methods. It is easy to measure results because you know exactly how many people you’ve contacted in the first place. Once you’ve run a direct marketing campaign and know the conversion rates involved, you can work on refining and improving your success rates. Plus it also makes it easier to plan, forecast and budget for future direct marketing campaign.

Rapid Delivery

Direct marketing is both swift and flexible in achieving results. This is especially true for telemarketing, one of the direct marketing tools, as the results of a conversation can be logged immediately and scripts adjusted straight away to improve results.

Testing Capability

It allows you to test, test and test again in order to hit upon the most successful combination of direct marketing tools. Any of these variables such as timing, list, message, mailer and offer can be adjusted, tested again, and measured to find the optimum proposition.

Relationship Building

Direct marketing is