Effective Outdoor Advertising Techniques Inflatable Advertising

Outdoor advertising is an affordable way to gain high-frequency visibility to your target audience. There are many forms of Outdoor Advertising. You have conventional forms such as billboards, vehicle advertisements, or street furniture. On the other side of the spectrum, you also have more unconventional means of advertising that hold equal, or more, opportunity to draw attention. One of these more popular unconventional forms is inflatable advertising. In this article, we will discuss some of the advantages to using Inflatable Advertising as an affordable way to enhance your brand.

What is Inflatable Advertising?
Inflatable Advertising is any type of commercial signage that is intended to be filled with air. They can have any type of shape imaginable and come in sizes that can range to handheld to hot air balloons. Custom inflatable shapes, blimps, balloon replicas, balls, air filled display boards, are popular forms of inflatable advertising. Below are the benefits of using inflatable advertising:

High-frequency visibility
To help enhance brand image, you want your advertising as simple to remember as possible, but also as visible to as many people as possible. Imagine being at a festival, convention, or fair working hard to increase exposure for your brand to the public. Now, also imagine an extra large blow up of your company logo, mascot, or signage that overlooks the masses. When youre outdoors, youre fully utilizing commercial space when you can demand consumers attention with a gigantic balloon or blimp.

Its Unconventional
This is by far not your average advertising. It gives a high regard to creativityinflatables are fun! Kids love them. Inflatable Advertising commands attention. Commercial balloons sport brilliant colors and shapes, and because of the 3-dimensional natural, thousands will see it from any direction.

Limitless use
Large billboards and vehicle signage are often large and cumbersome to try to store and reuse. Because of their nature, these forms of outdoor advertising are usually painted, printed, and torn down when done with. Inflatable advertising of company signage and logos can be easily deflated and stored until the next use.

Inflatable advertising

Nokia’s Decline Is Not Related With Marketing

Why did Nokia decline? The most nonsensical argument is that Nokia is too far away from Silicon Valley and it lost the ability to innovate and lead innovation. It can also be said that Nokia failed due to the continuous blow of Apple and Google. Especially Apple has rewritten the golden age of the traditional mobile phone manufacturers represented by Nokia.

Of course, this does not mean that Nokia will surely perish in the short term. Nokia will not get out of the Chinese market. Nokia can not be acquired in a short-term. However, Nokia’s decline has a variety of reasons. The only one that does not have to bear the important responsibility is probably Nokia’s marketing, especially China’s marketing team.

Nokia’s marketing has been very powerful. Whether channels or activities, whether endorsements or advertising, Nokia’s marketing and innovation are world-class. New Year’s Eve concert, superstar strategy, advertising campaign and the innovative application of Internet marketing, Nokia’s marketing throughout the industry is in the lead.

It is pity that Nokia who understands social media marketing is abandoned by the user. Even Nokia itself has given up Symbian and switched to Microsoft camp. The reality is so cruel. You may have not committed anything wrong, even always a plus in marketing, but the situation is hopeless. No matter what kind of marketing ideas and deeds can not change the decline of the Nokia product line.

Nokia’s decline is not much related with marketing, but Nokia’s case was enough to alert all the marketing people. Marketing is not everything. There are things more important than marketing, such as products.

Nokia’s has an absolute advantage in technology innovation. But the efficient operation of the corporate culture and cost control has become a stumbling block of innovative thinking. Nokia discarded the touch wave, just because it takes into account the risk of the high cost. It is reluctant to give up the lagged behind Symbian system early.

Although Nokia has seen competitors continually erode their market share, but Nokia is still reveling in the industry leader position in the

Choose A Comprehensive Jewellers’ Insurance Cover

Running a jewellery shop involves a wide range of risks because you deal with expensive jewellery. Therefore, it makes great sense to purchase a comprehensive insurance package to covers risks coming from all possible sources – employees, customers, vendors, damage, theft and others.

Whether your jewellery business is small or large, you need to protect your expensive jewellery stock. Choose a comprehensive cover that suits your particular trade.

Things to consider while choosing a cover
Businesses in general and jewellery shops in particular, involve great measure of risk, given the nature of the goods involved – precious metals like gold, silver, platinum, diamonds and other precious stones – widely used in jewellery. Therefore, it is better to purchase a comprehensive jewellers’ insurance policy that covers all possible risks. It is very important to consider the following.

Coverage for goods in transit
This coverage makes sure that your expensive jewellery stock is covered for any risk of accidental damage or theft that may happen in the transit. It covers the risk when it is being transported from one place to another.

Replacement or cash settlement
This insurance covers the damage of loss, due to theft, or damage. It covers the cost of replacement of the jewellery. You could also go for actual cash value. This value is fixed according to the price when it was lost.

Fixtures and fittings
Fixtures and fittings include your store equipment such as computers, cash registers and other contents, which are very high in value and the loss of these contents may badly affect your business. You therefore, need to consider the risk to the fixtures and fittings and purchase an appropriate insurance cover.

Coverage against business interruption
Business interruption coverage protects against the risk of interruption to your business. For example, natural disasters such as flood or storm may damage your business premises, resulting in temporary closure and loss of sales. Business interruption insurance compensates for the losses your business incurs during the interruption period and the damage and repair expenses that you bear.

While choosing a comprehensive insurance coverage

The Different Ways Of Advertising A Business

Advertising your business can be costly but it is essential in allowing a company to become recognised and to enable it to constantly attract new and existing customers. This is vital to the success of the business. There are many way in which a company can choose to advertise.

One such way is through direct mail. This form of advertising is one of the most traditional and is still effective in gaining customer recognition as it was years ago. By sending letters and leaflets to customers homes, companies can advertise to a wide target market while being cost effective. However, there are drawbacks to this type of advertising, as some people just throw out mail that they may think is junk mail. Therefore all direct mail must try to look like a genuine piece of important mail, if companies want it read.

Another way of advertising is through the media such as newspapers, radio and television. Although it is proven to be an effective way of advertising, it is the most costly and time consuming. This is due to the high demand for media advertising. To advertise through newspapers is fairly simple and not too expensive and can reach a large consumer area, as with radio and television. However, television is far more costly due to the larger fees and the production costs. If a company have a large budget behind them, then television advertising will work wonders.

Using the web to advertise is very common nowadays. Most companies recognise the need for having online presence and it is overall a worthwhile objective. However, websites take time and money to develop and if done badly, can be a complete waste of time. If a company is able to have a well design and user friendly website, it can greatly benefit from being able to be reached through the internet.

A more unique way of advertising a company is through the use of car graphics. This can mostly been seen on large company lorries and vans but is also very applicable to be used on cars. Vehicle wraps

Three Advertising modes widely used by brand owners!

Advertising is no more a feature of marketing to promote the image of an organization or company. The success of brands, services and even entrepreneurs depend on advertising practices adopted by the particular organizations. In order to generate awareness about the presence of a brand, service or organization, advertising is not only a must but also a mandatory tool for every brand or service owner. In the following paragraphs, let us find out some common modes of advertising widely used by brand owners and organizations.

Television Advertising- Brand promotion through television media is one of the age old tools used by advertisers and brand owners. Television media is an audio visual media that provides exclusive impact on target customers in an interactive manner. Informative, educative and entertaining all at the same time, television media provides rich impact on target customers thereby enhancing the interaction between brands and its target customers. For Indian audiences, television commercials are source of entertainment as well as information about various brands that exist in the market place.

Print Advertising- Print ads are one of the common modes of brand promotion. The history of print advertising traces back decades ago. Some marketers opine that print ads are one of the oldest modes of brand promotion adopted by business owners ever since the concept of advertising took birth. Any form of brand information available through print media such as newspapers, magazines, pamphlets, leaflets, brochures etc come under print advertising. The launch of new age media hasnt provided any harsh impact on print media. Hence, this advertising tool still works as one of the effective modes of brand promotion.

Outdoor Advertising- Any brand promotion campaign launched through outdoor media such as billboards, street furniture, posters, kiosks etc come under outdoor advertising. Despite an old mode of brand promotion, outdoor advertising practices are still adopted by wide range of advertisers and brand owners.

Though advertising is an expensive marketing tool, brand owners adopt various advertising tools to promote their brands amongst customers. The success story of a brand (as per marketing experts) is directly or indirectly